We've written in the past that social media is not the right environment for selling your product or service. Nothing has changed. Social media simply makes it easier to be in front of a prospective customer. When they are virtually standing in front of you, this is the opportunity to build the all important 'trust.' Once a business has established trust, business success will follow.

The amount of trust that a prospect needs before they invest with you, really depends on the type of product/service you offer. Social media allows for you to start a relationship, build an existing relationship, and maintain a relationship regardless of the degree of trust your business needs to build.

Businesses still underestimate the power of social media. Searching for a product/service or a specific business on the internet provides that prospective customer with much information about you. Some information can be in your control. Some can't. Make sure the controlled information builds trust.

Edge works with clients, optimizing their social media efforts.